Suzuki continues to dominate in the car industry for the best customer satisfaction. They once again have come in 1st out of car manufacturers in the January UK Customer Satisfaction Index (UKCSI) survey.
Suzuki are a brand well known for outstanding customer service. So it comes as no surprise that they’ve once again received the highest ranking among car manufacturers in the January UKCSI report. Conducted by the Institute of Customer Service, the 6-monthly UKCSI is designed to rate the customer experience that each brand offers across the nation.
The survey is conducted with 45,000 customers, ranking 259 brands across 13 sectors. As part of the survey, customers were asked questions relating to various aspects of the way they were treated when dealing with brands including Experience, Customer Ethos, Emotional Connection and Ethics and Suzuki scored very strongly in all categories. And not only did they rank number one out of car brands, but they also came in 5th overall, tying with Amazon.
When asked to comment about this incredible success, Suzuki GB’s Managing Director, Nobuo Suyama stated:
“We are very proud of our achievement to have again been recognised as the best car brand in the Index. Continuing to evolve the Suzuki customer experience has been a core focus during recent years, and the ongoing efforts have clearly paid off.”
But he didn’t take all the credit, commenting on the effort and commitment of the dealer network in allowing them to achieve this phenomenal result:
“Without the support of our nationwide dealer network, and the hundreds of people that work tirelessly for the brand to deliver exceptional standards for our customers week in, week out, we could not have delivered such a fantastic result. I would like to congratulate everyone who has played a part in this success, and it marks an even greater achievement than before”