Unlucky ’13’ number plate to hurt new car sales?

As many as 27% of new car buyers will be put off purchasing a new vehicle as a result of the upcoming ‘13’ number plate, according to a survey by carbuzz.co.uk.

The new vehicle registration index comes into force on 1 March 2013 and it is thought sales of new vehicles could be detrimentally affected over the six months until the ‘63’ plate is introduced in September 2013.

Of the 2,058 new car buyers asked, 10% outlined the ’13’ number plate would put them off buying a new car because they were superstitious, while a further 17% were worried it could damage their car’s resale value.

The fear of the number 13 is known as “triskaidekaphobia”.

With this period last year accounting for 52% of all new car registrations in the UK throughout 2012, there’s potential for a sales slump with the introduction of the new ’13 number plate in March.

However, looking on the bright side, 73% of drivers said the ’13’ number plate wouldn’t bother them at all – and don’t forget, you can always transfer a cherished number plate.

According to a DVLA spokesperson:

“There are no plans to move away from this series as there are no good reasons for doing so.

“We recognise that some manufacturers are concerned that superstitious motorists may be wary of buying a new car with the number 13, but any change to the current registration system would be costly to the taxpayer and we cannot justify skipping a number because of superstition.”

 

OFFICIAL EMISSIONS TESTS QUESTIONED

The European Commissions has alleged car manufacturers are manipulating official emissions testing to achieve more favourable results.

In the apparent massaging of testing methods manufacturers make it appear their vehicles emit less CO2 than they actually do to produce results beneficial to them. In doing so it makes their vehicles appear more attractive to potential buyers.

With the growing trend of downsizing, drivers are looking for cars that are more fuel efficient and produce less carbon dioxide emissions – this has allegedly prompted manufacturers into supposedly shaping the figures to their benefit.

A European Commission report claims that car companies could have modified their testing methods that resulted in 11% lower CO2 emissions than in real-world road driving.

The study outlines a number of possible adjustments to the testing methods, such as using smaller wheels to reduce rolling resistance and therefore improve fuel economy, which is linked to CO2 emissions.

The report does not single out any one manufacturer alleged to have made modifications to the testing process, but does suggest these methods are being employed industry-wide.

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