Suzuki GB has announced record year-on-year sales figures in 2012, with the UK market closing at 24,880 units – that’s a massive 24% increase over 2011 levels at 19,800.
To bolster that, Suzuki is currently the second fastest growing franchise in the UK car market, as well as leading the way in the small car sector.
Suzuki GB’s small car offerings (including the Alto, Splash and Swift) recorded the greatest sales of the five major European markets, including the UK, Germany, France, Italy and Spain.
The Japanese manufacturer’s amazingly capable and brilliantly practical Swift Sport model has sold 1,100 units since the end of January last year, representing 104% of its target.
Furthering this success, the Alto city car and Splash mini-MPV both achieved 128% sales with respect to predictions, highlighting the demand for low cost, stylish and fun Suzuki products.
To improve supply following a burgeoning demand Suzuki has reduced the average lead time of a vehicle by a massive 50%.
With five new Suzuki models in the offing the Japanese firm hopes that this will increase the annual volume to 30,000 units here in the UK. Having increased sales by nearly a quarter in 2012, to further them by 20% this year is a very realistic goal.
In every area – performance, efficiency, reliability, design, value for money and quality – Suzuki is constantly improving its vehicles.
Its Splash model is a proven MOT reliability champion, while its Swift Sport is a potent pocket rocket that’s the best in the business. The Kizashi saloon offers comfort and quality abound, while its recently updated Grand Vitara provides ample off-road performance.
The forthcoming S-Cross crossover (pictured) is the first in a new line of Suzuki’s set to transform the brand’s image and further improve its penetration of the UK market.
The Japanese firm has proven its worth in the UK, now it’s set to build on it. And how.
For more information on the Suzuki vehicle line-up, visit our sales centre in Effingham, Surrey