Let’s look at the figures first: for the half-year period Mazda sold an incredible 19,887 units in the UK – that’s an increase of 27% over last year and outstrips the industry as a whole by nearly three times.
It’s Mazda’s best performance since the end of the scrappage scheme more than four years ago.
The Japanese firm shifted 9% more cars last month than it did over the same period in 2013, with sales of the all-new Mazda 3 up by 56% for the year.
Break down the facts and it’s not hard to see why.
For a start, the Mazda 3 is extremely competitively priced – £16,940 buys you the entry-level Mazda 3 SE model with the Japanese firm’s 1.5-litre petrol engine.
It’s extremely well specified as standard, offering air conditioning, stop-start, all-round electric windows, Bluetooth, a seven-inch colour touchscreen multimedia system, steering wheel mounted audio controls and iPod/USB connectivity.
As equipment levels go, on a family hatch costing less than £17,000 the Mazda 3 really does offer incredible value for money.
The responsive 100hp petrol engine offers a great blend of performance and economy, too, sprinting from 0-62mph in 10.8 seconds, but returning 55.4mpg combined with 119g/km CO2 emissions – meaning this Mazda 3 only costs £30 per year to tax.
Of course, if you want even more efficiency or performance, this is available, too. There’s a 120hp petrol available, returning the same fuel economy as the 100hp unit but cutting the 0-62mph time to 8.9 seconds, while a powerful and smooth 150hp turbodiesel engine is also on offer.
Over the same benchmark sprint the diesel stops the clock in 9.7 seconds and returns an incredible 58.9mpg combined with 127g/km CO2.
With SE Nav, SE-L, SE-L Nav and Sport Nav trims levels to upgrade to, premium features such as dual-zone climate control, cruise control, a Bose stereo, apps integrated into the multimedia centre, keyless entry and satellite navigation on offer, there’s a specification of vehicle to suit all tastes and budgets.
If you want more practicality, there’s always the Mazda 3 Fastback, too.
Reinforcing the incredible levels of efficiency, performance, safety and superb driving dynamics present in the rest of the Mazda range as a result of its innovative Skyactiv technology, with the Mazda 3, Mazda CX5 and Mazda 6 the range is extremely strong and the brand proving itself a success.
If you’ve not yet tried Mazda’s latest range of Skyactiv cars, at T W White & Sons we’re inviting you to come down to our Bookham, Surrey or Orpington, Kent Mazda branches and experience the cars for yourself.
There’s no replacement for getting behind the wheel and feeling if a car is right for you – and we’re confident that a Skyactiv Mazda will be. So take our challenge today, or this weekend if you have some spare time.