The All-New Mazda MX-5 Wins Both World Car of the Year and World Car Design of the Year 2016
The all-new Mazda MX-5 has just been awarded World Car of the Year and World Car Design of the Year 2016 – the first car to win both titles in the history of the awards!
The forth generation Mazda MX-5 is the second Mazda to win WCOTH following the Mazda 2 in 2008. Since launch in early 2015, the all-new MX-5 has won over 30 awards, including 2015-2016 Car of the Year Japan and 2016 UK Car of the Year.
World Car of the Year was established in 2004 by an international group of automotive journalists, and the judging panel this year consisted of 73 journalists from 23 different countries. The MX-5 was announced victorious over other finalists the Audi A4 Sedan/Avant and the Mercedes-Benz GLC, at the New York International Auto Show on March 24th. The other finalists for World Car Design of the Year were the Jaguar XE and the Mazda CX-3.
“What a wonderful honour, to have the Mazda MX-5 named both World Car of the Year and World Car Design of the Year,” said Masahiro Moro, President and CEO, Mazda North American Operations, and Managing Executive Officer, Mazda Motor Corporation. “As our iconic MX-5 roadster approaches one-million units of production, this award is proof that it is as young, vibrant, fun and relevant as ever, and proof that every Mazda looks as incredible as it drives, and drives as incredibly as it looks.”
The MK4 MX-5 is the latest model in Mazda’s new-generation line-up of vehicles featuring the full range of SKYACTIV TECHNOLOGY and KODO—Soul of Motion design. Launched globally in 2015, the model has found favour with customers thanks to its vastly reduced curb weight, human-centered design and ‘Jinba-ittai’ fun-to-drive feel.
Since the MX-5 was launched over 27 years ago, it has become a legend in its own right. It still holds the Guinness World Record as the Best Selling two seater sports car of all time. As one of the oldest and longest established Mazda dealers in the UK, T W White & Sons is delighted by the news of the awards. Neil White, Managing Director said “The MX-5 has been been a iconic and much loved car since the Mk1 first hit our showrooms in 1990. Even before its official launch, T W White & Sons had an order bank of over 260 cars, a clear example of how much affection the public have for this superb car. I’m absolutely delighted that the World Car of the Year panel feels the same way and it has won World Car of the Year and World Car Design of the Year.”
MX-5 enthusiasts will be able to see the all-new MX-5 in all its glory on the World Car of the Year display at this years London Motor Show. T W White & Sons will also be displaying the all-new MX-5 on their Mazda stand inside the London Motor Show main exhibition hall.
As an official exhibitor at London Motor Show , we’re delighted to offer T W White & Sons customers and followers a 10% discount on entrance tickets, so there’s no reason for you not to go!
To claim this offer, simply click on ADVANTAGE OFFER and enter the code below:
- Use discount code: TWW2016