Mazda 6 scoops red dot design award

The new Mazda 6 has scooped the prestigious 2013 “red dot design award” for the Japanese product’s superb styling, following on from a list of trendy brand winners, such as Nike and Apple.

The 37-strong jury of independent design experts analysed entries across nine criteria, with the Japanese carmaker’s KODO – Soul of Motion inspired design philosophy taking number one spot.

The judges remarked on the Mazda 6’s “high level of design innovation and bold stance.”

The latest accolade signals another win for the firm’s new design direction, symbolising Mazda’s distinctive vitality and agility across the range.

And while the design award recognises the Mazda 6’s attractive styling, the car encompasses more than just good looks, too.

The Mazda 6 is the firm’s second all-new model under its Skyactiv vehicle development plan, combining superb efficiency with a powerful and refined range of engines, lightweight and agile chassis and excellent safety provision.

In fact, the car has received widespread critical acclaim, taking awards in the fleet sector, as well as picking up prizes from the, voted as the Best Large Family Car and Best Estate Car for the Mazda 6 Saloon and Tourer estate models respectively.

Combined with its arresting looks, as well as class-leading performance and fuel economy – the Mazda 6 will return a best of 67.3mpg combined with 108g/km CO2 emissions – it proves an attracting proposition for both company car users and families.

Mazda Chief Designer Peter Birtwhistle:

“We were aiming with the new Mazda6 to awaken the observer’s senses and turn heads with an uncompromising balance and proportion that instantly makes one want to get in the car and drive.

“The red dot award for product design is a very prestigious testimony to what we have achieved at Mazda with the bold expressions personified by KODO.”

Have you seen an all-new Mazda 6 out on the roads? What do you think of the car’s design? We want to hear from you in the comments section.