All-new Mazda MX5 set for Barcelona reveal (C) Mazda

All-new Mazda MX5 set for Barcelona reveal

Twenty five years and three generations after the original Mazda MX5 was shown at the 1989 Chicago Auto Show, the Japanese firm is set to reveal its all-new fourth generation version of the iconic Mazda MX5 sports car at an event in Barcelona, Spain.

Alongside this unveiling set for the 3 September, the covers will come off the next chapter of Mazda’s sports car simultaneously in Japan, as well as in America.

Only a few days after the big reveal, MX5 enthusiasts will be able to pore over the car, too. On the 6 September MX5 nuts from all corners of Europe will be able to see the car at the Barcelona event, under the banner “Long Live the Roadster.”

The Mazda MX5 is the best-selling two-seater sports car ever, selling over 945,000 units to date.

The introduction of the new car will see Mazda top the 1 million unit mark when it comes to MX5s sold, meaning over the 25 years the car has been on sale, it’s averaged 40,000 sales per year – an incredible, consistent sales performance.

Think about the eras the Mazda MX5 has and will continue to span. Back in 1989 mobile phones were only just taking off, cassette tapes were still the norm and we didn’t even have the internet.

Now we’re onto the fourth generation car, the technology crammed in as part of Mazda’s Skyactiv philosophy to building its cars is incredible.

A lightweight and super strong chassis means the car will be incredibly agile, but also incredibly safe – extremely important in a roadster without a fixed roof, to keep structural rigidity high.

The lack of mass will also mean performance is strong – both in terms of acceleration and braking – and efficiency will be high. A lower kerb weight means higher fuel consumption and less CO2 emitted from the tailpipe, also helping keep running costs down as much as possible.

So from every angle, the all-new Mazda MX5 is a significant improvement, helped by the incredible level of technology instilled in the car.

It’s this ethos that made the Mazda MX5 a success.

Back in the late 1980s the market for small, lightweight roadsters was all but dead. The car revived this sector, based on pure driving fun from a lightweight design with perfect front-rear weight balance, delivering incredible dynamics at an incredible price point.

Mazda Motor Europe president and chief executive officer, Jeff Guyton:

“The MX5 is the product that best epitomises Mazda’s convention-defying spirit and our love of driving.

“It has been grabbing people’s attention for 25 years, and with the new generation model we’re aiming to share this passion with yet another generation of drivers.”

We’ll have all the details as soon as they’re revealed, giving you the lowdown on the all-new fourth generation Mazda MX5. In the meantime, let us know what you think of the Mazda MX5 on Twitter and Facebook. Have you owned an MX5 in the past? Would you like to own the all-new technologically advanced car? Let us know what you’re thinking.

One comment

  1. 13 year old MGB in 1979, then a Midget – painstakingly restored and driven every day, until it needed doing all over again; weekends and cold winter days fixing and replacing worn components designed in a previous age. Loyalty unswayed until children and other demands on time eventually won the day.
    1997 a little white 1600 C&C MK 1 MX5, steel wheels and no power steering. It was a modern Midget; it’s roof a joy to operate; handling and ride incomparable, the MG spirit somehow woven into its DNA. But and a big but, no power steering and my other love didn’t enjoy wrestling it into parking spaces.

    Along came a silver Mk2, second hand again and sadly without those wonderful lights that made us smile, but easy to park and a little more poke to help me decry it’s unfair image. “Have you driven one?” Was my unfailing defence, and surprisingly those who had conceded it’s flair and ability but still followed the “hairdresser” mantra.
    Late 2005 and I stumbled across the launch of the Mk3. Everything that needed to be done had been and this desirable successor came to us it’s parents with a powerful engine and clever brakes, a smart updated interior and at last a less effeminate guise. Our 55 car was gifted to my daughter on moving abroad and bought back again when she wanted to trade it for a Mini. Was ours the most expensive standard MX5 that one person ever bought?
    It left us a year ago, at over 7 years old it morphed into a GT86. How I loved this new car too: sharper, faster, ever mile a new smile. Surely a worthy successor to those wonderful Mazda’s that in their day took up the torch where British sports cars let it drop.
    And now we are living overseas once more on the eve of the Mk4 MX5’s introduction to a new generation. There is anticipation and not a little anxiety: will it live up to expectation. Where once in 1989 it’s ancestors raised the bar to set new standards that none could match. Can this new little wonder rise to the expectations of so many of us and move the game on again? I want it to succeed so much…..

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