The All-new Mazda 3 is already being recognised for its evolved KODO – Soul of Motion design, winning the “Red Dot: Best of the Best” price at the 2019 Red Dot product design awards.
Ahead of its May release, the All-new Mazda 3 has been receiving praise from all corners, with journalists raving about it’s elegant design and refinement. And now it adds another incredible accolade to the collection – the “Red Dot: Best of the Best” award. This award is given to the products that have truly excelled in terms of design, offering something groundbreaking and visionary.
The Mazda 3 represents an evolution of Mazda’s iconic KODO: Soul of Motion philosophy. It shifts the focus to expressing Japanese aesthetics in a simple, single form. When asked about what inspired the All-new Mazda 3’s eye-catching design, chief designer Yasutake Tsuchida said, “Beauty through subtraction is the key principle behind the Mazda3’s design. But it’s more than just minimalism. Coming up with such a pure design requires much effort and refinement through trial and error. And it’s something we believe can only be created by the human hands of our expert clay modellers.”
The Red Dot Award covers a wide range of products, with more than 5,500 entries received from 55 countries, with only 100 being awarded the “Best of the Best” prize. The selection criteria looks at a variety of things, including innovation, functionality, ergonomics and longevity. Dr. Peter Zec, founder and CEO of Red Dot had this to say on the “Best of the Best” award: “Winning the ‘Red Dot: Best of the Best’ is a very special honour because only a very small percentage of entries are granted this distinction. It is well-deserved recognition for a wonderful design achievement and proof that the award-winning companies are among the best in design.
This is not the first time Mazda have been recognised by the Red Dot. To date, they’ve won seven Red Dot prizes for a variety of KODO models. In 2017 it won for the MX-5 RF; in 2015 for the MX-5 soft top, CX-3 and Mazda 2; the previous generation Mazda 3 in 2014; the Mazda6 in 2013. This long history of accolades reflects the continued success and innovative nature of Mazda’s KODO – Soul of Motion design philosophy.