Hyundai takes three design crowns at Automotive Brand Contest

Hyundai’s impressive vehicle line-up has scooped three major design awards at the 2012 Automotive Brands Contest, organised by the German Design Council.

The Hyundai i30 won ‘Best Interior’ and ‘Best Exterior’, while the i-oniq show car from the 2012 Geneva Motor Show received the accolade of ‘Best Concept’. Both vehicles were designed at Hyundai’s European styling house in Russelsheim, Germany.

The brace of awards for the New Generation Hyundai i30 demonstrate the company’s commitment to designing products that appeal to real buyers: cars that boast interesting, stylistic flourishes, yet provide a properly functional ownership proposition so as not impinge on day-to-day practicality. You really can have the best of both worlds with the Hyundai i30.

Outside, the Korean manufacturer’s striking hatchback employs the dynamic-looking fluidic sculpture design philosophy seen elsewhere in the range – notably on the Hyundai i40 and the i40 Tourer – while inside, the car shows its sophisticated side. High-quality materials, as well as premium equipment and features drawn together in a cohesively designed space prove why the i30 is no stranger to the awards podium.

The i-oniq concept shown at Geneva takes things a step further and showcases Hyundai’s next generation styling avenue.

Chunky surfaces combined with gentle features characterise the i-oniq’s design – Hyundai believes it gives the car a discerningly premium stance, replicated by the use of materials in the driver-focused cabin. Who are we to argue?

Senior Vice President and Chief Operating Officer of Hyundai Motor Europe, Allan Rushforth: “Recognition from the German Design Council is further evidence of the transformation in Hyundai design in recent years.

“Styling influenced by fluidic sculpture has added emotional appeal to our products that still retain the rational characteristics that have long underpinned our brand’s success.

“New Generation i30 is the best example yet of our focus on conceiving vehicles that match the aspirations of European consumers.”