First up, the big Korean saloon was commended for its elegant exterior and upmarket, well-built and premium interior.
The internationally acclaimed Red Dot Awards look for excellence in the fields of “aesthetic form, innovation and ground-breaking ideas.” The Hyundai Genesis certainly shows off all of that.
Employing the firm’s striking Fluidic Sculpture 2.0 design language and offering a cabin crammed with upmarket materials – as well as clever technology such as an interior air system to keep pollution levels to a minimum – optimising the atmosphere for occupants – the Genesis blends emotion that targets your heart when it comes to design, with technology that appeals to your head.
Just look at the amount of safety kit: there’s an Emergency Steering Support Mode that automatically alters the car’s suspension and stability control system to avoid a frontal impact in the event of a crash, as well as an autonomous Automatic Emergency Brake system.
Added to that, the Hyundai Genesis benefits from a sophisticated Blind Spot Detection device, Lane Change Assist technology and Rear Cross-traffic Alert. The latter will warn you if a car or pedestrian is approaching when reversing out of a parking space, for example, improving safety. Very much an innovative solution.
This year the Red Dot jury was made up of 37 experts from 24 countries across the globe, all of which are qualified designers, university professors or journalists. This year famous shoe designer Jimmy Choo was also selected for the panel.
Just because the Hyundai i10 city car isn’t the size of a big German saloon, it doesn’t mean it should go without recognition for the new car’s stunning design. In fact, we’d say it’s small but perfectly formed, and the Red Dot judges obviously agree.
Employing Fluidic Sculpture 2.0, it too is a striking shape – just because your needs dictate a small car, it doesn’t mean you should have to make sacrifices for style or design.
The Red Dot Design Award is just the latest in a long line of accolades for the Hyundai i10, following its launch last year.
And the Hyundai Genesis, too, has been recognised recently, with an iF Product Design Award proving that awareness surrounding Hyundai’s luxury products is growing.
Senior vice president at Hyundai Design Centre, Byung SoebLee:
“The Red Dot award is widely recognised as one of the world’s most prestigious design awards and to receive two is a real honour. Distinctive design is helping us attract new customers and develop strong connections with them.
“It is also the ultimate expression of what Hyundai offers – cars that are both good to drive and to look at. The All-New Genesis and New Generation i10 introduce Fluidic Sculpture 2.0, Hyundai Motor’s evolved design philosophy, which will be featured in all future Hyundai models.”