It’s been a bumper year for Hyundai in the UK – the firm was the first Korean manufacturer to make industry body the Society of Motor Manufacturers and Traders top 10 sales list by volume.
Hyundai sold a massive 444,000 vehicles in Europe – that’s over 10% up year-on-year – with a market share of 3.4% in 2012.
That translated to 74,285 units shifted in the UK (up by over 18% on 2011 figures), improving on its European market share in Blighty with a 3.6% slice.
It’s far from just number and stats however – in troubled economic times to outperform the market by more than three times is a super performance.
Hyundai’s stellar performance isn’t limited to one model either. The far eastern carmaker sold over 23,000 i10 city car models in the UK, taking 12.5% of that market as the firm’s best-seller.
It’s i30 Hatchback performed superbly, too. Designed and engineered in Europe the firm’s mid-size family hatch shipped 12,000 units competing against long established rivals from Ford and Volkswagen – arguably beating both manufacturers by being shortlisted for the 2012 European Car of the Year. And that’s after only being released in March 2012, without a full year of sales…
The Hyundai ix35 crossover was a top performer for the brand, too. Hyundai sold over 11,000 of its mid-size SUV in 2012 – marking a 56% increase the ix35 now outsells the Ford Kuga.
The Hyundai sales success of 2012 is no fluke either – the Korean auto giant has outperformed the European new car market for four consecutive years, bettering its own track record year after year, too.
For example, the firm’s 2012 sales of the Hyundai i10 city car and Hyundai i20 supermini were 35% greater than the brand’s total number of units sold in 2008.
That there are now three quarters of a million Hyundai vehicles on the road in the UK – and a massive 250,00 more than just four years ago – proves how far its products have come.
It’s an interesting story how Hyundai has morphed into a global automotive giant and T W White & Sons has the inside line on how it’s done it – keep an eye out for the lowdown on Hyundai’s secrets and plans for the future on our blog.