Hyundai is investing £4.5 million in a new vehicle research and development test centre at the world’s most gruelling race track: the Nürburgring.
According to the firm the new facility will “further enhance product quality and performance”.
Hyundai has begun designing and engineering its cars solely in Europe, with the award-winning Hyundai i30 hatchback something of a watershed for the manufacturer as the first vehicle under this new strategy.
Construction of the test centre is well underway, reaffirming Hyundai’s commitment to furthering quality, performance and efficiency with its European products.
The Korean carmaker already boasts a stunning line-up in the UK and Europe – including the i10 city car, i20 supermini, i30 hatchback, i40 saloon and estate, ix35 crossover, Veloster Turbo sports car and the Santa Fe 4×4 halo model.
With an even more rigorous and focused prototyping process to be introduced once the R&D centre at the German circuit comes on line, Hyundai’s future European model range has the potential to be one of the strongest across the globe.
In 2012 a staggering near 95% of the 444,000 Hyundai vehicles sold in Europe were designed and engineered at its Russelsheim base near Frankfurt, Germany.
The 3,050 square metre building’s location was chosen for its location thanks to its direct access to the race track.
Senior Vice President and Chief Operating Officer of Hyundai Motor Europe, Allan Rushforth:
“The new Hyundai test centre at Nürburgring is an expression of our intention to focus on improving the customer experience of our vehicles, such as ride and handling – an important consideration for European drivers.
“The new centre represents a significant investment, and one we expect will significantly contribute to enhancing the perception of the Hyundai brand and our key competitive competence in Europe.”
The firm is also beginning testing with its i20 WRC car ready for a full-on assault at the World Rally Championship in 2014. Who knows, we might even see the pumped-up supermini make an appearance at The Green Hell.