Hyundai has unveiled its stunning new HND-9 concept at the 2013 Seoul Motor Show.
Pulling the covers off the car at its home motor show, the concept previews what a future luxury sports coupe from Hyundai could look like, illustrating the design direction for upcoming Hyundai models.
The HND-9 is – no surprises – the ninth prototype model that has been developed at Hyundai’s Namyang Design Centre in Korea and boasts a 3.3-litre turbocharged engine delivering 370hp.
There’s no official word on the concept’s performance as yet, but mated to a swift and efficient eight-speed automatic transmission and more power than a new Porsche Cayman S, expect the 0-62mph sprint to take around 4.5 seconds.
The engine’s strong output is not the only interesting feature of the HND-9, however.
Sports cars need to be fast, but they also need to be stylish and sophisticated – Hyundai has hit the nail on the head with both, with a dramatic long bonnet and rear biased cab creating stunning visual tension.
The design represents “an evolution of Hyundai’s Fluidic Sculpture design philosophy,” according to head of Hyundai’s Design Centre Suk-Guen Oh.
Hyundai’s striking trademark hexagonal grille is present, while the awesome butterfly doors add real drama and brilliantly compliment the muscular arches filled with 22-inch alloy wheels.
Those stunning doors reveal an interior laden with technology, in keeping with the HND-9’s triple concept cabin of: spiral sculpture, elegance and high-tech interface.
The seats are made of a clever mesh fabric – lightweight, sporty and still luxurious – which projects different colours depending on the angle it’s viewed from.
The focus is placed firmly on the driver inside, with Hyundai modelling the cockpit on, well, a cockpit.
It might only be a concept at this stage, but it’s proof the brand has ambition.
We mentioned Porsche above – could this be Hyundai’s cut-price rival to the next Cayman in five, maybe 10 years to come? We’d love to see it. Would you?