Hyundai hits targets for first quarter sales

We brought you ‘insider info’ on Hyundai’s plans for 2013 earlier on this year, and with the first three months already behind us, Hyundai is right on track to hit its 2013 targets.

The Korean firm’s plans in the UK focus on building the brand this year, improving the customer experience at every point of contact.

Hyundai’s range of premium products offer excellent quality at great value for money, but the carmaker is keen to expand, striving to improve customer service from its already high standards.

Even after three months the firm’s plans are coming to fruition, as Hyundai has sold nearly 20,000 vehicles (19,986) in the first three months of 2013 – that’s an increase of 12.5% over the same period in 2012, itself a record year for Hyundai sales.

With the introduction of the new ‘13’ registration plate in March, Hyundai sold 12,157 units alone in that one month, a 3.8% increase on sales figures for the same month one year ago.

The Hyundai i10 remained the firm’s most popular car in the UK, selling 5,969 units overall this year, while the Hyundai ix35 and Hyundai ix20 also performed well, both increasing sales by 31% in the first quarter of 2013 compared to 2012 figures.

The updated Hyundai i20 – refreshed last year – recorded a massive increase in sales of 65% with respect to the same period last year.

Fleet organisations are obviously recognising company car users’ needs and the ability for Hyundai’s to deliver too, as Hyundai’s overall fleet sales were up 12.5% over the first three months of 2013.

The firm has built upon its position as the fastest-growing manufacturer in the fleet sector in 2012 – recording a 40% increase over 2011 figures – further improving its penetration of the market.

With a stunning range of vehicles that offer strong performance, excellent efficiency, arresting looks and high quality interiors, it’s no surprise the brand is seeing results in its efforts to improve customer service.

President and Chief Executive Officer of Hyundai Motor UK, Tony Whitehorn:

“Despite challenging economic conditions, we are encouraged by our performance in this first quarter of 2013 and by the stable growth.

“We have been clear that we do not expect substantial increases in sales this year as our revitalised product line-up beds in and our focus shifts towards our Brand and the Customer Experience.

“However, our aim is to maintain our market share. The figures so far show that we are in a good position to reach this goal.”