Hyundai helps reduce young unemployment

Hyundai is helping reduce the one million-plus young people who are unemployed in the UK – one in every five – by donating €50,000 (around £40,600) to the Street League Acadamey, streetfootballworld’s UK network member.

Team Hyundai ambassador Daniel Sturridge visited the Street League Academy in Wandsworth to train and coach with the institution’s members, handing over the cheque on behalf of Hyundai.

The UK contribution forms part of a larger €250,000 (approximately £203,000) donation that will help disadvantaged young people throughout Europe to “develop life and employability skills through structured football and educational programmes.”

The Street League Academy works with 16 to 25-year-olds that have gone or are going through extreme difficulty in their lives, working together with them on an eight-week training programme involving communication, teamwork, goal-setting, CV-writing and mock interviews.

An amazing 76% of Street League Academy graduates get a job or move into training, such is the success of the programme.

Hyundai’s partnership through Team Hyundai – which also includes Iker Casillas of Spain, Lukas Podolski of Germany, Italian Guiseppe Rossi and Frenchman Karim Benzema – is contributing towards the groundbreaking project and driving change through its contributions.

So much so that to showcase the charities amazing work Hyundai has created film to communicate the emotional connection and overwhelming passion the young Street League Academy attendees have for the sport of football and how that desire and hunger can be turned into a positive force in their lives.

Directed by Robert Samuels, with words written and performed by spoken poet Polarbear, the short film features Daniel Sturridge and the Street League Academy participants.

The England and Chelsea FC star gave a Q&A session after the screening of the film for Street League students to quiz the football star on his career.

Sturridge, who recently took delivery of a New Generation Hyundai Santa Fe, said:

“I feel very happy that being part of Team Hyundai has let me become closely involved with the streetfootballworld initiative and Street League’s programme in the UK.

“As well as having great fun with my new training partners, I found it very rewarding to see how football can help engage young people in something that’s giving them new opportunities.”