Hyundai makes positive start to 2013

Hyundai makes a positive start to 2013 following its success in the record breaking year 2013.

Hyundai increased its European market share to 3.6% in the first month of 2013, showing the Korean firm is on the right track in its consolidation year.

That’s 10% up on last year’s 3.3% result in a market that feel by 8.5% overall compared to January 2012 – impressive performance indeed.

It’s not hard to see why either. Hyundai was voted the best manufacturer for value for money, according to Which? readers.

The Which? Car Survey singled out the brand as the manufacturer that impressed the most, offering a premium package of quality, efficiency, servicing, specification and safety at superb value for money.

The recent news already puts Hyundai on track to exceed its targets for 2013, as Senior Vice President and Chief Operating Officer of Hyundai Motor Europe Allan Rushforth explains:

“Following an intensive product launch period in which we introduced 15 new models to the European car market in five years, our aim for 2013 was to consolidate our position and strengthen the fundamentals of our business through qualitative growth.

“Therefore, as well as maintaining our European market share, we’re focusing on enhancing the Hyundai brand image and increasing customer satisfaction in order to improve retention rates – we’re determined to keep the customers we worked so hard to win in recent years.”

And with a raft of superb vehicle offerings, exceeding in every area of the automotive market – from the Hyundai i10 city car, to the Hyundai i30 hatchback and the sporty Hyundai Veloster and Hyundai Veloster Turbo to the premium and practical New Generation Hyundai Santa Fe 4×4 – the firm certainly has the ability to do so.