2014 Hyundai Genesis bags European iF Design Award © Hyundai

Hyundai Genesis bags European design award

Fresh from the news that the new Hyundai Genesis saloon will be coming to the UK later this year, it’s been announced that the Korean firm’s luxury limousine has won the iF product Design Award 2014 in the competition’s transport category.

It’s not surprising, as the Hyundai Genesis looks great – imposing at the front but aerodynamically efficient, with a nice tapering profile that leads into a squat, strong tail.

There’s design detail to die for, too. Take the lights and the creases along the car’s flanks. Not an easy production process to master, but it shows the commitment Hyundai is making in building beautiful cars.

Following Hyundai’s Fluidic Sculpture 2.0 design language, the Genesis evolves the Korean companies styling to the next level.

The long wheelbase and short overhangs emphasise the car’s sleek lines, its natural balance and the vehicle’s effortless elegance.

But design prowess isn’t just limited to the exterior. Inside the Hyundai Genesis there’s plenty of technology on offer, neatly integrated into the stylish, cossetting and refined cabin.

President and chief design officer at Hyundai, Peter Schreyer:

“Recognition from the iF jury is further evidence of the transformation in Hyundai design in recent years.

“My vision for the brand is to create more connections with our customers. Design is the ultimate expression of a brand
and its values, it establishes the connection.

“All-new Genesis, which takes the evolved design of Hyundai models and shows how it can translate across segments, is already connecting to Europeans on an emotional level.”

On that last point, he’s right – because the Hyundai Genesis will be sold in the UK in right-hand drive form later this year.

Unfortunately, we won’t be getting the American-market four-wheel drive version, and there’ll be no diesel option, but that shouldn’t put you off bagging a luxury saloon with loads of tech for around £30,000.

To read more on the new Hyundai Genesis saloon, check out the full story here.