1000hp Hyundai Genesis Coupe for SEMA show © Bisimoto Engineering

Friday Focus: Hyundai shows wild side with 1,000hp Genesis Coupe

You read that headline right, Hyundai is building a 1,000hp Genesis Coupe. With the help of American tuning company Bisimoto Engineering, the Korean carmaker is letting its hair down for the 2014 SEMA modified car show in Las Vegas.

Hyundai is carving itself out as something of a sporting brand, building on its motorsport heritage with the new Hyundai i20 WRC car (following on from the Accent WRC car) and its Pikes Peak challengers.

It’s road cars are feeling the benefit of this, too, with the awesome Hyundai Veloster and Hyundai Veloster Turbo a match for many much more expensive machinery in terms of performance and quality.

But, this mad, modified Hyundai Genesis Coupe is a different story all together.

The standard American-market vehicle uses a 348hp 3.8-litre V6 petrol engine, which hurls the stylish two-door vehicle from 0-60mph in 5.0 seconds – impressive performance, indeed.

But, Hyundai and Bisimoto Engineering don’t think 348hp will do.

It’s not yet official, but we presume together they’ve bolted two turbos to the V6 engine, messed around with the internals and the engine’s cooling (hence the huge radiator) and come up with a grand total of 1,000hp. That means this Hyundai has more oomph than a £1 million Bugatti Veyron.

What that does to the 0-60 time is yet to be seen, but expect it to drop massively. Putting the power onto the road will now be the limiting factor.

Stopping, however, won’t be. To haul you down from the inevitably high speeds you’ll reach (only where it’s legal, of course) Hyundai has fitted a Brembo big brake setup, which should improve the car’s stopping power, even though the V6 Genesis Coupe in R-Spec or Track guise comes fitted with Brembo brakes as standard.

So this is a pukka piece of engineering then, not just a wild bodykit and some lurid paint. Yes, but even on that subject, we like the relatively subtle mods to the styling and the enhanced paintwork.

It contrasts with the white wheels neatly, and if you’re going to have a 1,000hp car, then you might as well shout about it…

We don’t get the Genesis Coupe in the UK, but we still want to know what you think of it. Fancy one with a 1,000hp engine? We do, so let us know you opinion on our Twitter feed @twwhiteandsons or on our Facebook page.