The new Hyundai i30 has proven its very high standards of build quality after undergoing one of the most stringent endurance examinations ever devised – the baboon test.
An i30 was parked in the baboon enclosure at Knowsley Safari Park for a whole day to test how well the car stood up to more than average wear and tear.
Baboons are known for their car-destroying antics, so this one-of-a-kind test proved the Hyundai i30’s solid construction, robust easy-wipe plastics and high-quality steel bodywork.
Hyundai i30 Product Manager Felicity Wood said: “At Hyundai we believe in new thinking, which is why we decided to take a new approach with this durability test.”
The troop of baboons subjected the i30 to a rigorous test of the car’s sturdiness, scraping the paintwork and playing with the car’s controls. The primates also ate their lunch in the vehicle, wiping their muddy hands and feet across the car’s interior.
“The fact that it survived with only a few scrapes is testament to the way a modern Hyundai is designed and engineered,” added Wood. ‘We really do give a monkey’s about building tough cars!”
The i30 will be analysed by Hyundai engineers to help improve research and development and further heighten the build quality of future Hyundai road cars.
See a video of the baboons enjoying their experience here